The future of the Internet is social. Today's online and mobile web users are increasingly comfortable with social media, making it a tool that you simply can't ignore. An entire generation is growing up knowing nothing but social connectivity. Social media and social networking aren't going away any time soon.
Giving in to popular cultural trends is not the only reason to adopt a social media strategy. Marketing your business using Facebook, Twitter, Flickr, YouTube, Digg, or other social networking sites, provides an inexpensive way to create a positive impact on your SEO. These social sites build a valuable source of incoming traffic by increasing the number of inbound links you receive. Link building is recognized by search engines (such as Google) as an effective way to achieve higher page ranking and promote your site.
Another great benefit to online social networking, is the result it has on the branding of your company. It enables companies to invite audiences to get to know it's brand in a way that traditional forms of marketing or advertising cannot. Whether it be through positive shared reviews, dissemination of news, promotional events, or blogs, social media can set the stage for building relationships with people who share the same interests, activities, or personal philosophy.
FSIWebs will help you consider what each social networking site offers and how your website can benefit from their resources. We'll develop a social networking strategy to create a viable presence that drives business.